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Maroyas
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The creative strategy power duo for DTC brands

We write your ads.
Then we make them.

Angles, hooks and scripts on one side. AI video, statics, motion and editing on the other. One duo that finds why your customers buy and turns it into ads you can test every week.

Book an intro call
Get a free ad teardown

Angle map · sleep supplement · batch 01

What customers say

The angle

The hook we test

  • UGC scripts
  • Hooks
  • Static ads
  • AI video ads
  • VSLs
  • Motion graphics
  • Animated explainers
  • Sales pages
  • Opt-in pages
  • Email flows
  • Creator briefs
  • Lead magnets

The problem

Your best ad is getting tired

Every winning ad wears out. The same people see it a third, fifth, tenth time, and each sale costs a little more than the last. Most brands notice when the numbers slip, and by then nothing is ready to take its place.
One winning ad, nothing behind itCosts climb
$$$$LaunchWeek 4Week 8Week 12123

Cost of each sale, over twelve weeks

  1. 1The ad is new. Sales are cheap.
  2. 2The same people have seen it five times. Each sale costs more.
  3. 3Costs keep rising and there's nothing ready to replace it.
A new batch every two weeksCosts stay low
$$$$LaunchWeek 4Week 8Week 12123

Cost of each sale, over twelve weeks

  1. 1A fresh batch launches before the last one tires.
  2. 2Tired ads get switched off. The winners get new versions.
  3. 3The cost of each sale stays low, week after week.
What fixes it is a steady supply of new angles, written from what your customers already say, and made fast enough to test every couple of weeks.

Why a duo

Strategy and production,
under one roof

Strategists hand over a brief. Editors wait for one. A creative strategy duo does both ends, so nothing gets lost between the idea and the ad.

  • The angle survives to the screen

    The person writing the hook and the person cutting it work side by side, so the idea that tested well on paper is the one that ships.

  • From idea to live ad in days

    AI gets the first cut out fast. Hand finishing makes it good. You test more ideas for the same budget.

  • Every batch learns from the last

    We read the results with you and the winners become next week's brief. Nothing starts from a blank page twice.

One duo, one funnel · Fitness by Kaytlin

The full Fitness by Kaytlin homepage on a phone
Scroll inside the phoneOpen the live site

Marouane wrote the emails and funnel copy. Yassine built the site, calculators and automations. Read the case study

How an ad comes together

Script on the left. Ad on the right.

Every line in a script has a job: hook, demo, promise, offer. Play the ad and watch each line land, or click a line to jump straight to it.

The script

12 lines · 50 sec

The ad · Classeva

Case studies

What we've built

Funnels, launches, ads and films, and the strategy behind each one.
All case studies
Fitness by KaytlinThe duo

From 200,000 followers to a business that sells while she coaches

Read it
A seven-figure health brandMarouane

The words behind a seven-figure health brand's docuseries launches

Read it
UGC creators and their brand clientsMarouane

Creative strategy for UGC creators and the brands that book them

Read it

What we make

From the first hook
to the last email

Blue is Marouane's side of the duo, orange is Yassine's, violet is both.
How we work
Marouane

Angles and hooks

We dig through your reviews and comments for the reasons people really buy, then turn each one into hooks to test.

Marouane

UGC scripts and creator briefs

Scripts a creator can shoot in their own voice, with the hook, the beats and the shots spelled out.

Yassine

Static ads

Image ads made with AI and finished by hand. Several hooks per idea, sized for every placement.

Yassine

Video ads

AI footage, UGC and product shots cut into ads that hold attention past the third second.

The duo

VSLs and launch videos

Longer videos that sell, scripted around the doubts buyers have and cut with motion that explains the product.

Yassine

Animated explainers

Illustrated, narrated videos for the products that need showing, not telling.

Marouane

Sales pages, opt-ins and emails

The page the ad sends people to and the emails that follow, written to carry on the conversation the ad started.

Yassine

Lead magnets and automations

Calculators, guides and the email automations behind them, so new followers turn into subscribers and buyers.

In their words

Don't take our word for it

What shocked me most was how fast he works. Just a few days after we started, my site was live.
KaytlinFormer pro fighter, online fitness coachRead her story
He really took the time to understand my brand and my message.
IgorClient of Marouane's copywriting

0 days

to your first batch of ads

6–0

ads in a two-week sprint

0h

to reply to any message

0%

of the files are yours

How a project goes

Real days,
not stage names

Here's what happens in a test sprint, and when.
The full process
  1. 01
    Before day 1The duo

    Free ad teardown

    You send your brand. We watch your ads, read your reviews and email you a short video with the first three ads we'd make.

  2. 02
    Day 1The duo

    Intro call

    Thirty minutes on your best and worst ads, your customer and your numbers.

  3. 03
    Days 2 to 4Marouane

    Angles and scripts

    Marouane sends the angles, hooks and scripts. You say yes, no or push back. Nothing gets made until you've seen the words.

  4. 04
    Days 4 to 10Yassine

    We make the ads

    Yassine makes the batch: video, statics and hook variations, sized for every placement you run.

  5. 05
    Days 10 to 14The duo

    Live and read

    The ads go live. We read the numbers with you and point at what's working and why.

  6. 06
    ThenThe duo

    Next batch

    Keep what worked, make more like it, drop the rest. Every batch starts from what the last one taught us.

Honest filter

Who we're right for

Saying no to some brands is how we do good work for the rest.

We're a good fit if

  • You sell a product online and already run ads on Meta or TikTok
  • You want new ads every month, not one hero video
  • You'll share your numbers so we can learn what works
  • You want the strategy and the production done by the same duo

We're not a fit if

  • You haven't made your first sale yet
  • You need a guaranteed ROAS before we start
  • You want one ad and you're done
  • You want someone to post organic content every day

Ways to start

Start small. Keep what works.

Most brands start with a two-week test sprint. If you don't keep going after it, you keep every ad and every script.

Ad teardown

Free

A short video in your inbox, no call needed

  • We watch your current ads
  • We read your reviews
  • You get the first 3 ads we'd make, and why
Send us your brand
Where most brands start

Test sprint

Fixed price

2 weeks · quoted after the intro call

  • Customer research and angles
  • Scripts and hooks you approve first
  • 6 to 10 ads: video, statics and hook variations
  • A results read at the end
Book an intro call
Where most brands end up

Monthly

Monthly

For brands that need new ads every week

  • New ideas and new takes on your winners every month
  • A weekly results read
  • Landing pages and emails when you need them
  • Month to month, 30 days' notice
Book an intro call
Pricing in detail

Straight answers

Something we didn't answer? Email hello@maroyas.com and you'll hear back within a day.
Do you use AI? Will the ads look like AI?
Yes, we use AI, and no, they shouldn't look like it. AI gets us a first cut fast, which means more ideas tested for the same money. Then every frame gets finished by hand. If an ad looks like AI to us, it doesn't ship.
What does a creative strategy duo do that a copywriter or editor alone can't?
A script is better when the person writing it knows how it'll be cut, and an edit is better when the person cutting it knows why each line is there. With us, the angle, the script and the finished ad come from the same duo, so the idea survives all the way to the screen.
Do you work with UGC creators, or replace them?
Both, depending on the ad. We write scripts and briefs for creators all the time. Some ads work better with a real face, some work better with AI footage, motion or statics. We'll tell you which and why.
Do you run the ads, or only make them?
We make them and help you read the results. Most brands keep their own media buyer, and we work alongside them so every test is easy to read.
How fast is the first batch?
Scripts within a few days of the intro call, and the first batch of ads within about ten days. You get exact dates on the call.
Who owns the ads and scripts?
You do, once they're paid for. Raw files included.
Reply within 24 hours

Send us your brand.

We'll watch your ads, read your reviews and send back a short video with the first three ads we'd make. Free, and no call needed. Or skip ahead and book an intro call.
Book an intro call
Get a free ad teardown