Launch film · motion graphics
A launch film that shows a software product working
KairoPost is an AI publishing tool for X. Yassine made its launch film: animation, voiceover, music and sound effects timed to every click.
YassineLaunch filmMotion graphicsVoiceoverSound design
01 · Where they were
The situation
Software is hard to show. Screen recordings are slow, and a voiceover over a dashboard loses people fast.
02 · The creative strategy
Show one job from start to finish, cut tight, with motion pointing at the thing that matters on every screen.
03 · What we made
Everything we built
- 01Yassine
A 1:40 launch film
Animation, voiceover, music and sound effects, every cut timed to the product's own clicks.
- 02Yassine
Motion that explains
Highlights, zooms and type that point at the feature being talked about, so nobody has to hunt for it.
04 · What happened
- Used as the product's launch film across its launch posts and site.
05 · What we'd do next
The same approach works for a DTC product with a mechanism to explain: a VSL where the motion shows how it works.
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