136 free tools · no sign-up
Free marketing calculators for DTC brands
136 free tools for the numbers behind your ads: ROAS, break-even ROAS, CAC, LTV, ad budgets, A/B tests, email deliverability, subject lines and more. Every tool runs in your browser, so nothing you type is sent anywhere.
136 tools
Return & profit
9 tools · ROAS, break-even and the profit behind your ad spend.
- ROAS CalculatorWhat every dollar of ad spend hands back, and whether that's profit.Return & profit
- Break Even ROAS CalculatorThe exact return you must beat to stop lighting money on fire.Return & profit
- Facebook Ads Break Even CalculatorThe Meta CPA and CVR your margins can afford.Return & profit
- LTV:CAC Ratio CalculatorAre you buying customers at a profit, or renting a problem?Return & profit
- ROI CalculatorWhat you got back for what you put in, as a percent, a multiple, and net profit.Return & profit
- Average Order Value CalculatorWhat an average order is worth, the cheapest growth lever you have.Return & profit
- MER CalculatorBlended marketing efficiency, the ROAS platforms cannot inflate.Return & profit
- Contribution Margin CalculatorWhat each sale really contributes after the costs that scale with it.Return & profit
- ACoS & TACoS CalculatorAmazon ad cost of sale, against the break-even your margin sets.Return & profit
Cost & efficiency
13 tools · CPA, CPC, CPM and what each result really costs.
- CPC / CPM / CTR CalculatorSolve any one ad metric from the other two, against real benchmarks.Cost & efficiency
- Cost Per Lead CalculatorWhat a lead really costs you, and what your industry pays.Cost & efficiency
- CAC CalculatorThe true cost of acquiring one paying customer.Cost & efficiency
- Customer LTV CalculatorWhat a customer is worth before you decide what they're worth winning.Cost & efficiency
- Churn & Retention CalculatorHow fast customers leak away, and the lifespan that implies.Cost & efficiency
- CAC Payback Period CalculatorHow many months until a customer pays back what you spent to win them.Cost & efficiency
- Cost Per Acquisition CalculatorWhat one conversion costs in paid media, and whether it clears your target.Cost & efficiency
- eCPM CalculatorEffective revenue per thousand impressions, the publisher's yardstick.Cost & efficiency
- Net Revenue Retention CalculatorWhether your existing customers grow or shrink before you add a new one.Cost & efficiency
- Quality Score CPC CalculatorWhat your Google Ads Quality Score is adding to, or saving on, every click.Cost & efficiency
- Cost Per View CalculatorWhat each video view costs, and what a view is worth.Cost & efficiency
- Cost Per Install CalculatorApp install cost, and whether your in-app revenue can cover it.Cost & efficiency
- Impression Share CalculatorHow much of your market you are missing, and what it would take to win it.Cost & efficiency
Budget & planning
7 tools · How much to spend, where, and how fast.
- Marketing Budget CalculatorHow much to spend, by stage and model, with the channel split.Budget & planning
- Ad Budget CalculatorTurn a monthly budget into clicks, leads, customers, and profit.Budget & planning
- Ad Frequency CalculatorSpot ad fatigue before it doubles your costs.Budget & planning
- MRR & ARR Growth CalculatorProject recurring revenue forward, net of the churn that fights it.Budget & planning
- Ad Budget Pacing CalculatorAre you on track to spend the month, or about to blow past it?Budget & planning
- Burn Rate & Runway CalculatorHow many months of cash you have left at the rate you're spending.Budget & planning
- Marketing Channel Fit FinderAnswer six questions, get the channels that fit your business.Budget & planning
Funnel & conversion
14 tools · Where visitors drop off and what fixing it is worth.
- Funnel Drop Off CalculatorMap visitors → leads → calls → sales and find the biggest leak.Funnel & conversion
- Conversion Rate CalculatorYour conversion rate, and an honest read on whether it's any good.Funnel & conversion
- Funnel Leak DiagnosticSeven questions that name the one gear leaking your money.Funnel & conversion
- Landing Page BenchmarkIs your conversion rate good? Compare it to your industry's median.Funnel & conversion
- A/B Test Significance CalculatorDid your test win, or is it noise? Get the p value and the verdict.Funnel & conversion
- A/B Test Sample Size CalculatorHow much traffic your split test needs before it can conclude.Funnel & conversion
- Required Traffic CalculatorWork backwards from a sales goal to the visitors it takes.Funnel & conversion
- Lead to Close Revenue ProjectorTurn a lead count into projected customers and revenue.Funnel & conversion
- Minimum Detectable Effect CalculatorThe smallest lift your A/B test can prove at your traffic.Funnel & conversion
- A/B Test Duration CalculatorHow many days your split test must run before you can trust it.Funnel & conversion
- Bayesian A/B Test CalculatorThe probability B beats A, in plain language, not just a p-value.Funnel & conversion
- Revenue Per Visitor CalculatorThe one number that compares any two pages or channels fairly: RPV.Funnel & conversion
- Sample Ratio Mismatch CheckerCatch the broken split that invalidates your A/B test.Funnel & conversion
- SEO vs Paid CalculatorWhich gets you to the goal cheaper: ranking for it, or paying for it?Funnel & conversion
Analytics & research
7 tools · A/B tests, sample sizes and significance.
- Net Promoter Score CalculatorTurn promoter, passive, and detractor counts into your NPS.Analytics & research
- Survey Sample Size CalculatorHow many responses you need for results you can trust.Analytics & research
- CSAT CalculatorYour customer satisfaction score, the way the standard defines it.Analytics & research
- Customer Effort Score CalculatorHow hard you make customers work, on the 7-point effort scale.Analytics & research
- Survey Margin of Error CalculatorThe plus-or-minus on your survey result, given your sample.Analytics & research
- Survey Significance CalculatorIs the gap between two survey groups real, or just noise?Analytics & research
- Weighted Decision MatrixScore competing options against weighted criteria and pick with proof.Analytics & research
Sales & outbound
10 tools · Pipeline, close rates and outbound volume.
- Cold Email Volume PlannerWork backward from a meetings goal to the exact send volume it takes.Sales & outbound
- Cold Email Reply Rate CalculatorYour real reply and positive-reply rates, against cold-email benchmarks.Sales & outbound
- Meetings to Revenue CalculatorTurn booked calls into projected deals, revenue, and profit.Sales & outbound
- Sales Velocity CalculatorHow fast revenue moves through your pipeline, per day.Sales & outbound
- Pipeline Coverage CalculatorIs your open pipeline enough to hit quota?Sales & outbound
- Sales Commission CalculatorBase, commission, and accelerators, what a rep takes home.Sales & outbound
- Spintax GeneratorCount the unique permutations of your cold email, and spot over-spinning.Sales & outbound
- Follow-Up Cadence PlannerHow many follow-ups and what spacing lifts your reply rate.Sales & outbound
- Speed-to-Lead CalculatorWhat every minute of response delay is costing you in deals.Sales & outbound
- SDR Capacity CalculatorHow many meetings your SDR team can realistically book each month.Sales & outbound
E-commerce
8 tools · AOV, margins, returns and store economics.
- Cart Abandonment CalculatorYour abandonment rate, the revenue it costs, and what recovery is worth.E-commerce
- Repeat Purchase Rate CalculatorHow much of your revenue comes back on its own.E-commerce
- Free Shipping Threshold CalculatorSet a free-shipping bar that lifts order value without eating your margin.E-commerce
- Marketplace Fee CalculatorWhat Amazon, Etsy, eBay, or Shopify leaves you per sale.E-commerce
- Inventory Turnover CalculatorHow fast your stock sells, and when to reorder before it runs out.E-commerce
- Return Rate Cost CalculatorThe real margin your returns eat, beyond the refunded amount.E-commerce
- Bundle Pricing CalculatorPrice a bundle that lifts AOV without giving away your margin.E-commerce
- Keystone Markup CalculatorThe classic retail markup, and the real margin it leaves you.E-commerce
Copywriting & messaging
12 tools · Hooks, headlines and copy graders.
- Headline AnalyzerScore any headline, and learn the awareness stage it's built for.Copywriting & messaging
- Awareness Stage FinderFind out how aware your audience really is, and what to say.Copywriting & messaging
- Readability CheckerThe grade level your copy reads at, in plain English.Copywriting & messaging
- Reading Time CalculatorHow long your post, email, or script takes to read or say out loud.Copywriting & messaging
- Email Spam Word CheckerCatch the trigger words sending your subject line to spam.Copywriting & messaging
- Email Subject Line TesterGrade a subject line on the levers that win the open.Copywriting & messaging
- CTA Generator & GraderGrade your call to action, then generate stronger ones.Copywriting & messaging
- Ad Character CounterLive character counts against every ad platform's real limits.Copywriting & messaging
- Hook GeneratorTurn a topic into scroll stopping opening lines, on proven frameworks.Copywriting & messaging
- Value Proposition BuilderFill in the blanks, get a positioning statement worth saying out loud.Copywriting & messaging
- Title Case ConverterConvert any headline to AP, title, sentence, or other cases instantly.Copywriting & messaging
- Power Word CounterFind the persuasion words in your copy, and whether you have too few or too many.Copywriting & messaging
Email & lifecycle
6 tools · Email ROI, list growth and send frequency.
- Email ROI CalculatorWhat your list is really worth, per send, per month, per year.Email & lifecycle
- Email List Growth CalculatorProject your list size once you account for the churn nobody mentions.Email & lifecycle
- Email Send Frequency CalculatorHow often to email, without burning the list you worked to build.Email & lifecycle
- Email Click-to-Open Rate CalculatorOpen rate, click rate, and the CTOR that shows if your email earned the click.Email & lifecycle
- Email Bounce Rate CalculatorBounce, unsubscribe, and delivery rates, your list-health vitals.Email & lifecycle
- Email Signature GeneratorA clean, professional HTML email signature in seconds.Email & lifecycle
Deliverability
7 tools · SPF, DKIM, DMARC, warm-up and spam checks.
- SPF Record GeneratorBuild a valid SPF record from your sending sources, lookup-limit safe.Deliverability
- DMARC Record GeneratorGenerate a DMARC record and the ramp from monitor to enforce.Deliverability
- Email Spam Score CheckerScore a full email on the signals filters weigh.Deliverability
- Email Deliverability ScorecardGrade your sending setup on the infra that decides inbox vs spam.Deliverability
- BIMI Record GeneratorGenerate the BIMI DNS record that puts your logo in the inbox.Deliverability
- Email Warm-Up Ramp PlannerA safe day-by-day send ramp to take a cold inbox up to full volume.Deliverability
- Inbox Sending Capacity PlannerHow many inboxes and domains you need to send X cold emails a day, safely.Deliverability
SEO & content
15 tools · Meta tags, schema, sitemaps and readability.
- Keyword Density CheckerSee how often you use a term, and whether that's stuffing.SEO & content
- Meta Length CheckerThe pixel width Google truncates your title and description at.SEO & content
- SERP Snippet PreviewSee your search result on desktop and mobile before you publish.SEO & content
- URL Slug GeneratorTurn any title into a clean, SEO friendly URL slug.SEO & content
- UTM BuilderBuild clean, tagged campaign URLs so your analytics knows what worked.SEO & content
- Open Graph GeneratorGenerate the Open Graph and Twitter card tags that control your shares.SEO & content
- Schema Markup GeneratorGenerate valid JSON-LD for FAQ, Article, LocalBusiness, and Product.SEO & content
- Organic Traffic EstimatorTurn a keyword's volume and your rank into projected monthly clicks.SEO & content
- Robots.txt GeneratorBuild a correct robots.txt without accidentally deindexing your site.SEO & content
- XML Sitemap GeneratorPaste your URLs, get a valid XML sitemap ready to submit.SEO & content
- Hreflang Tag GeneratorGenerate correct hreflang tags so the right country sees the right page.SEO & content
- Canonical Tag GeneratorStop duplicate-content dilution with a correct canonical tag.SEO & content
- 301 Redirect Map GeneratorTurn an old-to-new URL list into ready-to-paste redirect rules.SEO & content
- Page Speed Conversion CalculatorWhat your slow load time is costing in conversions and revenue.SEO & content
- Core Web Vitals GraderGrade your LCP, INP, and CLS against Google thresholds.SEO & content
Pricing & business
17 tools · Pricing, rates, runway and business health.
- Freelance Rate CalculatorWork backwards from the income you want to the rate you must charge.Pricing & business
- Project vs Retainer CalculatorOne off fee or monthly retainer, see which pays more.Pricing & business
- Profit Margin CalculatorProfit, margin, and markup, and the difference that mis prices half of all products.Pricing & business
- Discount & Markup CalculatorThe price after the percentage, and what it really does to your profit.Pricing & business
- Value Based Pricing CalculatorPrice the result, not the hours, with the client's ROI built in.Pricing & business
- Break-Even Point CalculatorHow many units you must sell before you make a cent.Pricing & business
- Hourly to Salary CalculatorConvert an hourly rate to annual income, and back again.Pricing & business
- Sales Tax CalculatorAdd tax to a price, or pull the tax back out of a total.Pricing & business
- Rule of 40 CalculatorThe single number investors use to judge SaaS growth vs profit.Pricing & business
- CAGR CalculatorYour true compound annual growth rate, smoothing out the noise.Pricing & business
- Doubling Time CalculatorHow long until it doubles, by the Rule of 72 and the exact math.Pricing & business
- Agency Utilization CalculatorWhether your billable hours and retainers turn a profit.Pricing & business
- Percentage Change CalculatorPercent increase, decrease, or difference between any two numbers.Pricing & business
- Ratio CalculatorSimplify a ratio, convert it to a percentage split, or solve a proportion.Pricing & business
- Markup to Margin ConverterThe two numbers everyone confuses, converted both ways from your cost.Pricing & business
- Tip CalculatorTip, total, and the split, sorted in one tap.Pricing & business
- In-House vs Agency CalculatorThe true cost of hiring versus retaining, side by side.Pricing & business
Design & assets
4 tools · Colour, contrast, gradients and image sizes.
- Color Contrast CheckerCheck any text/background pair against WCAG accessibility minimums.Design & assets
- CSS Gradient GeneratorBuild a CSS gradient with a live preview and copy-ready code.Design & assets
- Color Palette GeneratorGenerate a harmonious brand palette from one base color.Design & assets
- Calendar Invite GeneratorCreate a downloadable .ics calendar invite for any meeting or webinar.Design & assets
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Social & creative
7 tools · Engagement, influencer pricing and video economics.