Creative strategy for UGC creators and the brands that book them
What we write for creators
- 01Ad scripts for their brand clients
- 02Hook rewrites
- 03Creator briefs
- 04Their own funnels
- 05YouTube scripts
01 · Where they were
The situation
Brands often hand creators a script that sounds like an advert from the first line. The creator shoots it anyway, the numbers come back soft, and nobody looks at the brief.
Creators also need their own pipeline of brand deals, which means a funnel and a channel that sell them, not only their content.
02 · The creative strategy
Keep the creator's voice and still do the selling. Every script starts from how the creator actually talks, then gets built around the one reason the brand's customer buys.
03 · What we made
Everything we built
- 01Marouane
Ad scripts for brand clients
Scripts rewritten from the brand's brief so they sound like the creator talking, not the brand.
- 02Marouane
Hook rewrites
Several openings per script, so the brand can test the first three seconds without a second shoot.
- 03Marouane
Creator briefs
Clear briefs that spell out the hook, the beats and the shots, so the first take is usable.
- 04Marouane
Creative strategy for their clients
Angles and testing plans for the brands creators work with, so the ads are built to learn from.
- 05The duo
Funnels and YouTube scripts
Funnels that bring creators more brand deals, and YouTube scripts built to keep people watching past the first minute.
04 · What happened
- Ongoing writing across brand deals, funnels and YouTube.
05 · What we'd do next
For a DTC brand, this is the creator side of a test sprint: briefs and scripts your creators can shoot in one take, written by people who know how they'll be cut.
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