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Product ad · educational videos

A product ad for an AI tutor, built on a real demonstration

Classeva is AI tutoring for UK and US students. Yassine made its product ad, plus a run of educational videos for its YouTube and social channels.
YassineProduct adEducational videosMotion graphics

01 · Where they were

The situation

Parents and students need to see the tutor work before they believe it does. Claims don't do that. A demonstration does.

02 · The creative strategy

Open on the moment every student knows, midnight homework, then let the product solve it on screen before saying a single feature.

03 · What we made

Everything we built

  1. 01Yassine

    The product ad

    Opens with "Stuck on homework at midnight?", shows Eva the tutor solving a real problem, then lists what else she does.

  2. 02Yassine

    Educational videos

    Lesson shorts for TikTok and Instagram and long-form lessons for YouTube, each one explained step by step on screen.

04 · What happened

  • The ad and the lessons run on Classeva's channels.

05 · What we'd do next

Demonstration ads are a strong format for DTC products that need to show how they work: a supplement's mechanism, a gadget's trick, a skincare routine.

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