The words behind a seven-figure health brand's docuseries launches
What Marouane writes for every launch
- 01The ads that fill the docuseries
- 02The opt-in page
- 03The sales page
- 04The VSL script
- 05The launch emails
01 · Where they were
The situation
This brand doesn't sell like a store. It sells in launches. Each one starts with a free docuseries, and everything around it has to move a viewer from curious, to convinced, to buying before the cart closes.
Health is one of the hardest categories to write for. Claims are restricted, buyers are sceptical, and the obvious angles have been run a thousand times.
02 · The creative strategy
Treat the launch as one story told across five places. The ad makes a promise, the opt-in page repeats it, the docuseries proves it, the VSL and sales page make the offer, and the emails answer every doubt in the order people have them.
03 · What we made
Everything we built
- 01Marouane
Ad copy and creative strategy
The angles and hooks that bring people into each docuseries, built from the words customers use about their own problem.
- 02Marouane
Opt-in pages
Short pages with one job: get the right people to sign up for the series.
- 03Marouane
The VSL script
The video that turns a viewer into a buyer, scripted around the doubts the docuseries raises.
- 04Marouane
Sales pages
Long-form pages that answer objections in the order buyers have them, and make the offer easy to say yes to.
- 05Marouane
Launch emails
The sequence that runs the launch: reminders, story emails, the open-cart push and the last call.
04 · What happened
- An ongoing partnership across every launch.
- The brand's name and numbers are shared on the intro call, with their permission.
05 · What we'd do next
This is the writing half of Maroyas. Pair it with Yassine's production and the same launch gets its ads, VSL edit and pages made, not only written.
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