The duo behind your next winning ad
Where the name comes from
Marouane
Yassine
Maroyas
Copy and creative strategy
Marouane
Marouane writes ads, scripts, emails and sales pages. He runs the writing and creative strategy for a seven-figure health brand's launches, and writes the ad scripts, hooks and YouTube scripts for UGC creators and the brands that book them.
Every project starts the same way for him: reading reviews, support emails and comment sections until he can hear the customer talking. The hooks come out of that, not out of a template.
- Creative strategy
- Angles and hooks
- UGC scripts
- Ad copy
- VSL scripts
- Email flows
- Sales pages
- Customer research
Production and build
Yassine
Yassine makes the ads: AI images and AI video, editing, motion graphics, VSLs and animated videos. He also builds what the ads point at, from landing pages and lead calculators to email automations.
AI lets him get a first cut out in a day instead of a week, so a brand can test more ideas for the same budget. Then every frame gets finished by hand. If an ad looks like AI made it, it doesn't ship.
- AI image ads
- AI video ads
- Video editing
- Motion graphics
- VSLs
- Animated videos
- Landing pages
- Automations
Inside the duo
What we pass each other
Marouane → Yassine
A script with every line's job written next to it, so the edit knows what to protect.
Yassine → Marouane
The first cut, with notes on which lines run long and which hook looks best on screen.
Marouane → Yassine
Five hooks for one ad, ranked by which one he'd bet on.
Yassine → Marouane
The numbers from the account, and the second of each ad where people drop off.
How we work
Six rules we don't bend
Read before we write
Every project starts in your reviews and comments, never in a template.
Show the work early
Scripts before footage, footage before the final cut. You see it all on the way.
Strategy and production together
The angle and the edit come from the same duo, so the idea survives all the way to the screen.
AI for speed, hands for taste
AI makes more ideas affordable. People decide which ones are good and finish them properly.
Say who we're not for
If we're not the right fit, we'll say so on the first call and point you somewhere better.
You own everything
Scripts, raw files, finished ads. Once it's paid for, it's yours.
In their words
What clients say
What shocked me most was how fast he works. Just a few days after we started, my site was live.
He really took the time to understand my brand and my message.