From 200,000 followers to a business that sells while she coaches
01 · Where they were
The situation
Kaytlin is a former pro fighter who now coaches people online, with around 200,000 followers on Instagram. Attention was never her problem.
Everything lived inside Instagram. There was no website pulling in search traffic, no lead magnet to turn a follower into a subscriber, no blog and no emails doing the follow-up. Every sale depended on her being online.
02 · The creative strategy
She didn't need more content. She needed a path from follower to buyer that works without her: a home outside Instagram, free tools and guides that earn an email address, and a sequence of emails and products that does the selling.
03 · What we made
Everything we built
- 01Yassine
A website built to sell
Her method, real client results and a clear path to apply for coaching, live within days of starting.
- 02Yassine
Free calculators
Fitness calculators her visitors actually use, each one asking for an email at the right moment.
- 03Yassine
Lead magnet designs
Free guides designed to look as good as the paid programme. She chose from four directions.
- 04Marouane
Email funnels
The welcome, nurture and sales emails, written in her voice, that pick up where the guide leaves off.
- 05Yassine
Automations
Everything wired together, so a new subscriber gets the right guide and the right emails without her touching it.
- 06The duo
Two ebooks
A fitness ebook and a meal plan ebook, written and designed, so she has products that sell while she's coaching.
The duo
Who handled what
Marouane
Copy and creative strategy
- Email funnels and every email in them
- Copy for the ebooks and guides
- The messaging that ties the funnel together
Yassine
Build, design and automation
- Website design and build
- Calculators and lead magnet designs
- Automations and the email setup
- Ebook design
04 · What happened
- Her site went live a few days after the project started.
- Visitors now land on calculators and guides that collect emails while she's in the gym.
- She has two products of her own to sell, not only her coaching time.
05 · What we'd do next
Turn her best-performing Instagram talking points into paid ads that send cold traffic into the same funnel.
What shocked me most was how fast he works. Just a few days after we started, my site was live.
Kaytlin · Former pro fighter, online fitness coach
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