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5 case studies

The strategy behind the work

Each one starts with what the brand needed, then the creative strategy we chose and everything we made to carry it out. Tags show who led it: blue for Marouane, orange for Yassine, violet for both.
01 · Fitness by KaytlinThe duo

From 200,000 followers to a business that sells while she coaches

Kaytlin had a big Instagram audience and nowhere to send it. We built the whole system behind her bio link: website, calculators, lead magnets, ebooks, emails and the automations that tie them together.

WebsiteLead calculatorsLead magnet designEmail funnelsAutomations
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02 · A seven-figure health brandMarouane

The words behind a seven-figure health brand's docuseries launches

A health brand that sells through launches built around a docuseries. Marouane runs the writing and creative strategy: opt-in pages, sales pages, the VSL, the launch emails and the ads that fill it all.

Launch strategyOpt-in pagesSales pagesVSL scriptsLaunch emails
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03 · UGC creators and their brand clientsMarouane

Creative strategy for UGC creators and the brands that book them

We work with UGC creators on both sides of their business: the ad scripts, hooks and briefs for the brands that hire them, and the funnels and YouTube scripts that grow their own.

Brand ad scriptsHook rewritesCreator briefsCreator funnelsYouTube scripts
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04 · KairoPostYassine

A launch film that shows a software product working

KairoPost is an AI publishing tool for X. Yassine made its launch film: animation, voiceover, music and sound effects timed to every click.

Launch filmMotion graphicsVoiceoverSound design
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05 · ClassevaYassine

A product ad for an AI tutor, built on a real demonstration

Classeva is AI tutoring for UK and US students. Yassine made its product ad, plus a run of educational videos for its YouTube and social channels.

Product adEducational videosMotion graphics
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In their words

What clients say

What shocked me most was how fast he works. Just a few days after we started, my site was live.
KaytlinFormer pro fighter, online fitness coachRead her story
He really took the time to understand my brand and my message.
IgorClient of Marouane's copywriting
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